15/02/16

Flume - Never Be Like You Video

Amassing a tidy 21 million global streams since release last month, Flume’s new single 'Never Be Like You feat Kai' is #1 on the official Australian Singles Chart.  It is the first chart-topping single for the Sydney-based producer.

Today, Flume shares the new video for that single. Directed by Clemens Habicht, the film-maker also responsible for the brilliant 'Some Minds feat Andrew Wyatt' clip in April 2015, the video stars Australian actress Sophie Lowe (The Beautiful Lie, The Slap, Adore) and Sam Reid (The Railway Men, Riot Club) as well as a cameo from Flume himself!

Conceived by the director in response to Kai's affecting lyrics, Habicht says: ‘It is the story of an emotional state - the delicious euphoric pleasure that motivates the sort of mistakes that precede remorse. In a confused state a girl loses control as she gives in to a delirious beautiful and grotesque abandon that blurs the boundaries between reality, sensation and perception as the world she is in melts away. It was a absolute pleasure to work with Sophie, Sam and Harley.

Purchase the track here.

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