08/07/21

Arlo Parks shares new video for Too Good

BRIT Award winning artist Arlo Parks has released the official video to Too Good, the latest single from her critically acclaimed debut album Collapsed In Sunbeams. The song, written by Parks with production from Paul Epworth (Adele, Florence Welch, Jorja Smith), is a shining example of her prized poetry and tender delivery, brought beautifully to life in the visual clip directed by the duo Bedroom (Beabadoobee, The 1975). Watch the video below.

Of the track, Parks shares: "I did this one with Paul in one of our first days of sessions. I showed him all the music that I was obsessed with at the time, from ’70s Zambian psychedelic rock to MF DOOM and the hip-hop that I love via Tame Impala and big ’90s throwback pop by TLC. From there, it was a whirlwind. Paul started playing this drumbeat, and then I was just running around for ages singing into mics and going off to do stuff on the guitar. I love some of the little details, like the bump on someone’s wrist and getting to name-drop Thom Yorke. It feels truly me."

Collapsed In Sunbeams, released earlier this year on Transgressive Records, reached the top 3 of the UK Album Charts and has been one of 2021's most talked about records. It was also nominated for Album Of The Year at the BRITS, with Parks herself winning Best New Artist at the ceremony in May. Additionally, Arlo leads the nominations at the AIM Awards 2021, which sees her represented across four categories, and was nominated for Breakthrough International Act at the recent BET Awards in L.A. 

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